for this project, I explored creating the logo and packaging for a bee-themed nightclub in Salt Lake City, Utah. The logo was derived from a Deseret, a symbol that is prevalent in Utah. I began with several rounds of explorations, then once a finalized logo was decided I established a color system that would be used for the rest of the branding. I decided to use a color palette that represents the neon lights one would see at a typical nightclub.
logo explorations
Color study
brand standards
final applications
